Lead Product Designer with 12 years of strategy, design, and research experience crafting web and mobile solutions for B2B and B2C products and services.
I've helped ship software, engage audiences, and grow businesses in a variety of domains
Virtual fitness training platform
Lead Product Designer
Online education platform provider
Lead Product Designer
Comprehensive media monitoring service
Lead Product Designer
Doing what I love most
Here are a few of my favorite projects
Zwift home screen redesign
As a fitness app, the Zwift game home screen needed to be redesigned from the ground up to make it easier for new and existing members to find and join activities. We set out to help people be more active and increase subscriptions for free trial members.
Zwift Club event creation tool
As a companion app to the Zwift game, a new feature was needed to allow club owners to create and share events with their community. We set out to help more members build social connections, a key factor in increasing enjoyment and, ultimately, customer retention.
Meltwater's product suite navigation
As a product suite offering media monitoring, social engagement, and reporting tools, the Meltwater platform needed a navigation redesign. We set out to improve the information architecture and wayfinding experiences while elevating the visual brand, greatly reducing tech debt, and paving the way for increased personalization.
© Ange Romanska 2024